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VG Siddarth was an iconic figure during his lifetime for multiple reasons apart from being a ray of hope and inspiration for many a Coffee grower who was on the brink of disaster due to falling prices of the crop in the international market. Thanks to his dream concept of Cafe Coffee Day (CCD), many a coffee grower had a big sigh of relief for their produce. It was a period of the early Nineties when the coffee growers of the state were literally on the crossroads.Cafe Coffee Day, within a short span of its launch, not only witnessed a meteoric rise but developed into a global brand in a time frame unheard of till then. ImageSource:indiatoday.in From a typical middle-class coffee grower's family, VG Siddarth plunged into a business venture by borrowing a handful of lakhs from his father.This small amount of seed money was enough for the once small-time coffee grower to develop into a big entrepreneur running a huge business to the tune of a few thousand crores.He also had a ...